SERVICES

Frame Selection

Select Your Eyeglasses Frames at Hiemstra Optical

The right frame does more than hold your lenses — it says something about you. Our curated collection brings together the world’s most respected eyewear designers, from heritage icons to cutting-edge sport performance brands. Our stylists will help you find a pair that fits your face shape, your prescription, and your personality.

Our Designer Collection

Ray-Ban

Ray-Ban

  • Iconic
  • Timeless
  • Classic

Few names carry the cultural weight of Ray-Ban. From the Wayfarer to the Aviator, these are frames that have been cool for seventy years and show no signs of stopping. For patients who want something unfussy, confident, and proven — this is the starting point.

Oakley

  • Performance
  • Sport
  • Precision

Engineered for athletes and designed for anyone who demands more from their eyewear. Oakley’s wrap-around designs and lightweight materials are a natural fit for active lifestyles — from weekend cyclists to serious competitors.

Nike Vision

Nike

  • Athletic
  • Lightweight
  • Dynamic

Nike’s eyewear line carries the same design language as the brand itself: clean, purposeful, and built to move. A strong choice for active patients who want performance without sacrificing everyday wearability.

Gucci Brand Glasses

Gucci

  • Luxury
  • Bold
  • Fashion-Forward

Gucci eyewear is a statement. Architectural shapes, distinctive hardware, and the unmistakable GG monogram make these frames the choice for patients who want their glasses to be noticed. Italian craftsmanship at its finest.

Kate Spade

  • Playful
  • Feminine
  • Colorful

Kate Spade brings the same personality to eyewear that the brand is known for in fashion — unexpected pops of color, charming details, and frames that never take themselves too seriously. A favorite for patients who want something with a little joy in it.

Hugo Boss

  • Sharp
  • Architectural
  • Professional

Hugo Boss frames are built for people who pay attention to detail. Clean lines, premium materials, and a quietly confident aesthetic make these an ideal choice for professional settings where polish matters.

Carolina Herrera

  • Sophisticated
  • Elegant
  • Refined
Carolina Herrera’s eyewear embodies the understated luxury the brand has always stood for. Feminine without being delicate, bold without being loud — these frames work beautifully for patients who dress with intention.

Exclusive Brands

At Hiemstra Optical, we don’t do ordinary. We curate an exclusive collection of avant-garde, modern eyewear and independent brands you won’t find anywhere else in Kalamazoo. If you’re looking to make a statement, you’ve found your look.
  • Dutz
  • Dolabany
  • Zenni
  • Woow
  • ProDesign
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Not Sure Where to Start?

Our stylists are trained to help you find frames that fit — not just your prescription, but your face shape, skin tone, and lifestyle. Walk in to any location, or mention at your next exam that you’d like help with a frame selection. There’s no pressure and no rush.